Research
Research
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Analysis
To help clients identify and achieve what's possible, we merge the science of data analysis with the art of advice and learning.
With our assistance, you can get the facts you need to make better decisions and chart a better course for your company or community. See how we can work together to measure and interpret the data that matters most in order to reach your objectives.
Our sample sizes are usually determined using the estimated voting population (18.5 million), our preferred margin of error, usually +- 1.7% and 99% confidence level. ❑Samples are then allocated to the various regions using EC 2020 votes register as a frame. ❑30% of the constituencies in each of 16 regions are then selected randomly using simulating model ❑The regional quota is then allocated to the randomly selected constituencies based on the voting population of each of the constituencies selected relative the others. ❑Samples allocated to each constituency is further allocated to up a maximum of 3 electoral areas in the constituencies based on voting population of the electoral areas selected. ❑Samples of less than 50 is assigned to one electoral area, sample between 50-100 is allocated to two electoral areas, samples between 100-150 is assigned to three electoral areas. ❑ Voters are selected randomly in the communities to respond to the polls and polls are not conducted among any groups of people. ❑The presidential polls is based on “likely voters” model, meaning the views of undecided and I will not vote have been excluded in the analysis
Our research services provides economic, markets and business related research for clients across the world.
By directly contacting clients through your product, you may get faster reactions and feedback. For a more personalized experience, add first-party survey data to customer profiles. Boost your company's revenue. Flexible and powerful. The best customer service experience.
We provide political polling, data analysis and strategies to enable clients strategise to win elections. We conduct public polling as well as internal polling for organisations and candidates.
Irrespective of the stage your data culture is in, our deep expertise in data analytics is guaranteed to help your reach your objectives. We do this by expertly converting your historical, real-time and traditional data into insights. Our solution-led methodology provides scalable and repeatable frameworks that help you increase effectiveness by making data-driven decisions.